Meet Jennifer (Jusang Lee)
The Artist Behind Novaline
Some people stumble into their calling. Jennifer walked straight toward hers.
Born and growing up in South Korea, Jennifer watched her mother — a driven businesswoman — rush through her mornings, sacrificing precious time to her makeup routine. It was her mother who first suggested cosmetic tattooing, and that simple observation planted a seed.
Jennifer trained at the prestigious Nadri Cosmetic Academy in Seoul in 1996, earning her Korean National Certificate of Hairdressing alongside qualifications in makeup artistry and skincare therapy. From there she pursued advanced studies that took her across the world — completing elite PMU training in Germany and advanced SMP(Scalp Micropigmentation) certification back in Seoul — always chasing the latest techniques to bring her clients the very best.
Her qualifications speak for themselves: Elite PMU Long Time Liner, Master of SMP, a nursing background, and a Master's Degree in Healthcare Management.
As a K-beauty expert, Jennifer built Novaline around effective treatments using K-beauty Cosmetics that genuinely change lives. Every service she offers is one she believes in personally.
Ready to start your journey?
